Apple has officially kicked off the pre-booking window for its newest lineup in India: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone Air. With global pre-orders live from September 12 at 5:30 PM IST, the devices will ship when they hit shelves on September 19. Early reservations guarantee customers receive their units on day one without paying any secondary-market premiums.
Pre-Booking Details
Pre-booking begins at 5:30 PM IST (8:00 AM ET / 5:00 AM PT) on Apple’s official platforms. In addition to Apple.com and the Apple Store app, customers in India can reserve through:
- Reliance Digital, Vijay Sales, and Croma retail outlets
- Amazon India and Flipkart dedicated product pages
By placing a pre-order, buyers lock in stock availability and avoid first-week sell-outs or price gouging. Apple will confirm each booking with a tentative delivery schedule once payment is processed.
How to Pre-Order Online
- After 5:30 PM IST on Friday, visit apple.com or open the Apple Store app.
- Select the desired model: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, or iPhone Air.
- Pick your preferred colour finish and storage option.
- Add to cart, proceed to checkout, and choose payment method (card, UPI, or EMI).
- Complete payment and await Apple’s booking confirmation and delivery timeline via email.
Exclusive Bank Offers
Several authorised Apple resellers are sweetening the deal with bank cashback. ICICI Bank and SBI credit card users can score a flat Rs. 6,000 cashback on the iPhone 17 series. After the discount, the effective price for the iPhone 17 drops to Rs. 76,900 for the 256GB model and Rs. 96,900 for 512GB model.
Pricing and Availability
| Model | Storage | Price List (Rs.) | Price After Cashback |
| iPhone 17 | 256GB | 82,900 | 76,900 |
| iPhone 17 | 512GB | 1,02,900 | 96,900 |
| iPhone Air | 256GB | 1,19,900 | – |
| iPhone Air | 512GB | 1,39,900 | – |
| iPhone Air | 1TB | 1,59,900 | – |
| iPhone 17 Pro | 256GB | 1,34,900 | – |
| iPhone 17 Pro | 512GB | 1,54,900 | – |
| iPhone 17 Pro | 1TB | 1,74,900 | – |
| iPhone 17 Pro Max | 256GB | 1,49,900 | – |
| iPhone 17 Pro Max | 512GB | 1,69,900 | – |
| iPhone 17 Pro Max | 1TB | 1,89,900 | – |
| iPhone 17 Pro Max | 2TB | 2,29,900 | – |
Colour options for the iPhone 17 include Lavender, Mist Blue, Sage, White, and Black, while the iPhone Air lineup offers a refreshed palette to match its lighter design profile.
What’s New This Year
The iPhone 17 series represent Apple’s latest in hardware innovation. All models boast Apple’s most powerful A19-series chip, Super Retina XDR OLED display with 120Hz refresh rate, enhanced camera systems with low-light improvements, Better battery life and USB-C connectivity. The iPhone 17 Pro and Pro Max adds a periscope-style telephoto lens for extended optical zoom to 8X, while the streamlined iPhone Air delivers flagship features in a more accessible package. Every device ship with iOS 26 out of the box, featuring enhanced widget capabilities, cross-device Continuity updates, and privacy-focused security tools.
With pre-booking now live, enthusiasts and everyday users alike can secure India’s most anticipated smartphones of the year. Whether you’re chasing pro-level performance or a versatile all-rounder, the iPhone 17 family offers a model for every need.
