Apple Unveils New iPhone 17 Series and Expanded Wearables at 2025 Event

Apple’s biggest event of the year delivered a sweeping upgrade across its smartphone and wearable lineups. The company introduced the ultra-thin iPhone Air alongside the standard iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, each now boasting a 120 Hz display previously exclusive to Pro models. Apple also returned to an aluminium frame for its flagship handsets and standardized a 48 MP Fusion camera system from entry-level to Pro models, underlining a renewed focus on design consistency and imaging prowess.

iPhone 17 Series at a Glance

All four new iPhones ship with iOS 26 and Apple Intelligence, enabling real-time translation, context-aware photo recognition and AI-powered messaging enhancements. Apple has raised the entry-level storage to 256GB across the lineup, with a 512 GB option. Dual SIM support and IP68 water and dust resistance remain standard.

Standard iPhone 17

The iPhone 17 retains Apple’s signature balance of performance and simplicity. It features a 6.3-inch display with ProMotion 120Hz refresh rates driven by the A19 chip. Camera duties fall to a dual 48 MP system with sensor-shift optical image stabilisation and 2X telephoto, while the 18 MP front camera supports Centre Stage for video calls. Battery life improves modestly over its predecessor, and storage starts at 256GB.

iPhone Air

Apple’s slimmest ever iPhone, the Air measures just 5.6 mm thick and houses a 6.5-inch Super Retina XDR OLED display running at 120Hz. Under the hood sits the A19 Pro chip paired with a new C1X modem, promising up to 20 percent faster download speeds on 5G networks. The single 48 MP rear camera captures detailed stills, while the 18 MP front sensor delivers refined selfie performance. Apple claims up to 27 hours of video playback and fast-charge capability reaching 50 percent in 30 minutes. Colour options include space black, cloud white, light gold and sky blue.

iPhone 17 Pro and Pro Max

Powered by the new A19 Pro chip built on a 3 nm process, both Pro models feature a six-core CPU, six-core GPU and a 16-core Neural Engine optimised for AI tasks. Connectivity is handled by the N1 wireless component, adding Wi-Fi 7, Bluetooth 6 and faster AirDrop and Personal Hotspot.

• iPhone 17 Pro: 6.3-inch panel; peak brightness 3,000 nits
• iPhone 17 Pro Max: 6.9-inch panel; same ultra-bright display
• Ceramic Shield 2 on both front and back
• Vapour-chamber thermal system for sustained performance
• Battery gains of approximately 10 percent; Pro Max leads the lineup

Camera upgrades include three 48 MP sensors (wide, ultra-wide, telephoto), with the Pro Max offering up to 8× optical zoom and a 100 mm 4X portrait telephoto lens. Digital zoom extends to 40X. The 18 MP front camera now supports dual-capture recording, portrait shots in both orientations and advanced video formats such as ProRes RAW and Apple Log 2. Both Pro models charge to 50 percent in about 20 minutes using Apple’s new 40W USB-C adapter.

Apple iPhone 17 Series Price in India

Apple Intelligence and iOS 26

iOS 26 introduces layered transparency through the Liquid Glass interface, revamped Smart Stack, Live Translation and deeper integration of Apple Intelligence. On-device machine learning powers features like smart replies, predictive photo sorting and contextual Siri suggestions without sending data to the cloud.

AirPods Pro 3

Apple’s third-generation AirPods Pro deliver refined audio processing, health monitoring via built-in sensors and instant translation in over 30 languages. A redesigned stem and foam-infused tips in five sizes ensure a snug fit for workouts. Spatial audio capabilities have been enhanced, with dynamic head-tracking for immersive experiences.

Price of AirPods Pro 3 is Rs. 25,900 in India

Expanded Apple Watch Lineup

All new watches run watchOS 26, use recycled cobalt in their batteries, are assembled using renewable energy and ship in fibre-based recyclable packaging.

Apple Watch Ultra 3

• Largest LTPO3 wide-angle OLED screen to date
• 42 hours of battery life, extendable to 72 hours in Low Power Mode
• 5G and two-way satellite comms for emergency messaging
• Health suite: hypertension alerts, Sleep Score and AI-powered Workout Buddy
• Price of Watch Ultra 3 is Rs. 89,900 in India

Apple Watch SE 3

• S10 chip boosts performance and efficiency
• Always-On display, 5G connectivity and fast charging
• Sleep monitoring, wrist temperature sensing and gesture controls
• Price of Watch SE 3 is Rs. 25,900 in India

Apple Watch Series 11

• Slimmer profile with 24 hours of battery life
• 5G support via redesigned antenna
• Health features: ECG, blood-oxygen monitoring and Sleep Score
• New watch faces and Live Translation in watchOS 26
• Price of Watch Series 11 is Rs. 46,900 in India

Availability

Pre-orders opened immediately after Apple’s keynote, with deliveries beginning 19 September. Apple has confirmed India pricing for all four iPhones, AirPods Pro 3 and the three new Apple Watch models, available through Apple’s online store and authorised resellers. Trade-in offers and carrier instalment plans will roll out in major markets, ensuring wide accessibility at launch.